Data Protection & Privacy

Privacy Policy

Your Privacy is Our Priority

This Privacy Policy explains how Steer Auto Pro collects, uses, and protects your personal information when you use our services or visit our website.

Last Updated: 15 September , 2025 | Effective Date: 15 September , 2025

Important Notice

Steer Auto Pro ("we", "us", or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect various types of information to provide and improve our automotive repair services:

Personal Information

  • Name and contact details (address, phone number, email)
  • Vehicle information (make, model, registration number, VIN)
  • Insurance details and claim information
  • Payment information and billing details
  • Service history and repair records
  • Communication preferences

Automatically Collected Information

  • IP address and browser information
  • Website usage data and analytics
  • Device information and operating system
  • Cookies and similar tracking technologies
  • Location data (with your consent)

Information from Third Parties

  • Insurance company details and claims data
  • Vehicle history reports
  • Credit reference information (for business accounts)
  • Marketing partner referrals

2. How We Use Your Information

We use your personal information for the following purposes:

Service Delivery

  • Processing and completing vehicle repairs
  • Managing appointments and scheduling
  • Providing customer support and communication
  • Processing payments and invoicing
  • Managing warranty and guarantee claims

Business Operations

  • Maintaining service records and history
  • Quality assurance and service improvement
  • Compliance with legal obligations
  • Fraud prevention and security measures
  • Insurance claim processing and liaison

Marketing and Communications

  • Sending service reminders and maintenance notifications
  • Marketing communications (with your consent)
  • Customer satisfaction surveys
  • Industry news and updates
  • Promotional offers and special deals

3. Legal Basis for Processing

Under UK GDPR, we process your personal information based on the following legal grounds:

Contract Performance

Processing necessary to perform our services contract with you, including vehicle repairs, maintenance, and related customer support.

Legitimate Interests

Processing for our legitimate business interests, such as improving services, preventing fraud, maintaining security, and direct marketing to existing customers.

Legal Compliance

Processing required to comply with legal obligations, including tax records, insurance requirements, and regulatory compliance.

Consent

Processing based on your explicit consent, such as marketing communications, cookies, and location tracking.

4. Information Sharing and Disclosure

We may share your information with third parties in the following circumstances:

Service Providers

  • Insurance companies and assessors
  • Parts suppliers and manufacturers
  • Payment processors and financial institutions
  • IT service providers and cloud storage
  • Professional advisors (legal, accounting)

Legal Requirements

  • Law enforcement and regulatory authorities
  • Court orders and legal proceedings
  • Tax authorities and auditors
  • Professional regulatory bodies

Business Transfers

In the event of a merger, acquisition, or sale of business assets, your information may be transferred to the new entity, subject to the same privacy protections.

5. Data Security

We implement robust security measures to protect your personal information:

Technical Measures

  • SSL encryption for data transmission
  • Secure database storage with access controls
  • Regular security audits and vulnerability assessments
  • Firewall and intrusion detection systems
  • Multi-factor authentication for staff access

Organizational Measures

  • Staff training on data protection and privacy
  • Regular review of access permissions
  • Incident response and breach notification procedures
  • Data protection impact assessments
  • Regular policy updates and compliance reviews

6. Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy:

  • Customer records: 7 years after last service for warranty and legal compliance
  • Financial records: 7 years for tax and accounting requirements
  • Marketing consent is withdrawn or 3 years of inactivity
  • Website analytics: 26 months from collection date
  • CCTV footage: 30 days unless required for investigation
  • Communication records: 3 years for quality and training purposes

7. Your Rights

Under UK GDPR, you have the following rights regarding your personal information:

Right of Access

Request a copy of the personal information we hold about you and details of how it's processed.

Right to Rectification

Request correction of inaccurate or incomplete personal information.

Right to Erasure

Request deletion of your personal information in certain circumstances.

Right to Restrict Processing

Request limitation of how we process your personal information.

Right to Data Portability

Request transfer of your personal information to another service provider.

Right to Object

Object to processing based on legitimate interests or for marketing purposes.

Exercise Your Rights

To exercise any of these rights, contact us at info@steerautopro.com or +44 20 7636 7700. We will respond within one month of your request.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience:

Essential Cookies

Required for website functionality, including security, session management, and form submissions.

Analytics Cookies

Help us understand how visitors use our website to improve user experience and content.

Marketing Cookies

Used to deliver relevant advertisements and measure campaign effectiveness (with your consent).

You can manage cookie preferences through our cookie banner or browser settings. For more details, see our Cookies Policy.

9. Third-Party Services

We work with trusted third-party providers who may process your information:

  • Google Analytics: Website analytics and user behavior tracking
  • Payment Processors: Secure payment processing and fraud prevention
  • Email Services: Marketing communications and service notifications
  • Cloud Storage: Secure data backup and storage solutions
  • CRM Systems: Customer relationship management and support

All third-party processors are carefully selected and contractually obligated to protect your information in accordance with UK GDPR requirements.

10. International Data Transfers

Your personal information is primarily processed within the UK. When we need to transfer data internationally, we ensure appropriate safeguards are in place:

  • Adequacy decisions by the UK government
  • Standard contractual clauses approved by the ICO
  • Binding corporate rules for multinational organizations
  • Certification schemes and codes of conduct

11. Children's Privacy

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children without parental consent. If we become aware that we have collected information from a child without proper consent, we will delete such information promptly.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will:

  • Post the updated policy on our website
  • Update the "Last Modified" date
  • Notify you of significant changes via email or website notice
  • Obtain fresh consent where required by law

We encourage you to review this policy regularly to stay informed about how we protect your information.

13. Contact Information

If you have questions about this Privacy Policy or how we handle your personal information, please contact us:

Steer Auto Pro

Data Protection Officer

50 Oxford Street

Soho, London W1D 1BS

United Kingdom

Contact Details

Email: info@steerautopro.com

Phone: +44 20 7636 7700

Privacy Enquiries: privacy@steerautopro.com

Information Commissioner's Office

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the UK's supervisory authority:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Phone: 0303 123 1113