Cookie Usage & Preferences

Cookies Policy

Understanding Our Cookie Usage

This Cookies Policy explains how Steer Auto Pro uses cookies and similar tracking technologies on our website to enhance your browsing experience and improve our services.

Last Updated: 15 September , 2025 | Next Review: 15 September , 2026

Cookie Consent Notice

By continuing to use our website, you consent to our use of cookies in accordance with this Cookies Policy. You can manage your cookie preferences at any time through our cookie settings or your browser controls.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Key Characteristics of Cookies

  • Small data files stored locally on your device
  • Contain information about your website interactions
  • Help websites remember your preferences and settings
  • Enable personalized content and functionality
  • Assist in website analytics and performance monitoring
  • Generally harmless and do not contain personal identification

How Cookies Work

When you visit our website, cookies are downloaded to your device. These cookies then communicate with our website servers during your visit and on subsequent visits, providing information that helps us deliver a better user experience.

2. Types of Cookies We Use

We use different types of cookies for various purposes on our website. Each type serves a specific function in enhancing your browsing experience and helping us improve our services.

3. Essential Cookies

Essential cookies are necessary for the proper functioning of our website. These cookies enable basic features like security, network management, and accessibility.

What Essential Cookies Do

  • Maintain user session and authentication
  • Enable secure form submissions and data processing
  • Remember language and accessibility preferences
  • Provide shopping cart functionality (if applicable)
  • Ensure website security and prevent fraud
  • Load balance website traffic across servers

Cannot Be Disabled

Essential cookies cannot be disabled as they are required for basic website functionality. Disabling these cookies would prevent the website from working properly.

4. Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our website's performance and user experience.

Information We Collect

  • Number of website visitors and page views
  • Time spent on different pages
  • Navigation patterns and user journey flows
  • Device and browser information
  • Geographic location (country/city level)
  • Referral sources and search terms

Third-Party Analytics Services

  • Google Analytics: Website traffic and user behavior analysis
  • Google Tag Manager: Tag and code management
  • Microsoft Clarity: User session recordings and heatmaps

5. Marketing Cookies

Marketing cookies are used to track visitors across websites with the intention of displaying relevant advertisements. These cookies help us measure the effectiveness of our advertising campaigns and deliver personalized content.

Marketing Cookie Functions

  • Track user interests and preferences
  • Display personalized advertisements
  • Measure advertising campaign effectiveness
  • Prevent showing the same ad repeatedly
  • Enable social media sharing functionality
  • Support retargeting campaigns

Advertising Partners

  • Google Ads: Search and display advertising
  • Facebook Pixel: Social media advertising and tracking
  • LinkedIn Insight: Professional network advertising
  • Microsoft Advertising: Search engine marketing

Your Control

You can opt out of marketing cookies at any time through our cookie preferences or by using browser settings. Opting out will not affect website functionality.

6. Functionality Cookies

Functionality cookies allow our website to remember choices you make and provide enhanced, more personal features. They help deliver a more personalized and convenient user experience.

Enhanced Features

  • Remember language and region preferences
  • Store form data to prevent re-entry
  • Customize content based on user preferences
  • Enable live chat and support features
  • Remember accessibility settings
  • Provide location-based services

Third-Party Functionality Services

  • Live Chat: Customer support and communication
  • Maps Integration: Location services and directions
  • Form Tools: Contact forms and quote requests
  • Accessibility Tools: Enhanced accessibility features

7. Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. These organizations have their own privacy policies and cookie practices.

Common Third-Party Services

  • Google Services: Analytics, Maps, Fonts, and reCAPTCHA
  • Social Media: Facebook, Twitter, LinkedIn sharing buttons
  • Payment Processors: Secure payment handling
  • Content Delivery: Faster loading of website resources
  • Security Services: Bot protection and fraud prevention

Third-Party Privacy Policies

We recommend reviewing the privacy policies of third-party services:

8. Cookie Consent and Control

We respect your right to control how cookies are used on our website. We provide clear information about our cookie usage and give you choices about which cookies to accept.

Consent Mechanisms

  • Cookie banner on first website visit
  • Detailed cookie preferences center
  • Granular control over cookie categories
  • Easy opt-in and opt-out processes
  • Clear information about each cookie type

Your Choices

  • Accept All: Enable all cookies for full functionality
  • Essential Only: Use only necessary cookies
  • Custom Settings: Choose specific cookie categories
  • Browser Controls: Manage cookies through browser settings

9. Managing Cookie Preferences

You can manage your cookie preferences through our cookie settings panel or your browser controls. Changes to your preferences will take effect immediately.

Cookie Preferences

Click the button to open your cookie preferences and manage your settings.

How to Change Your Preferences

  • Click "Manage Preferences" button above
  • Toggle categories on or off as desired
  • Click "Save Preferences" to apply changes
  • Refresh the page for changes to take effect
  • Return anytime to modify your choices

10. Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to accept, reject, or notify you about cookies.

Browser-Specific Instructions

11. Mobile Device Settings

Mobile devices also provide options to control cookies and tracking. Settings vary by device type and browser application.

iOS Devices

  • Settings → Safari → Privacy & Security → Block All Cookies
  • Settings → Privacy → Advertising → Limit Ad Tracking
  • Individual app privacy settings

Android Devices

  • Chrome → Settings → Privacy → Cookies
  • Settings → Google → Ads → Opt out of Ads Personalization
  • Individual browser settings

12. Data Retention

Different cookies have different retention periods based on their purpose and necessity:

  • Session Cookies: Deleted when you close your browser
  • Essential Cookies: Retained for up to 1 year
  • Analytics Cookies: Typically retained for 26 months
  • Marketing Cookies: Usually retained for 90 days to 2 years
  • Functionality Cookies: Retained based on feature requirements

13. Changes to Cookie Policy

We may update this Cookies Policy periodically to reflect changes in our practices, technology, or legal requirements. We will notify users of significant changes through our website or email communications.

14. Contact Information

If you have questions about our use of cookies or this policy, please contact us:

Steer Auto Pro

Data Protection Officer

50 Oxford Street

Soho, London W1D 1BS

United Kingdom

Contact Details

Email: info@steerautopro.com

Phone: +44 20 7636 7700

Privacy Enquiries: privacy@steerautopro.com